"Zero," The Hot Topic

Zero is such a hot topic because it frees people's minds of rational thought. I believe this ties right into "discounts," and "sales" where people think they are actually saving money. Nothing is free in this life. You have to work hard in order to achieve possessions. Especially in America, which is known as the hardest working country in the world, when something is presented as "free" it almost seems like a no-brainer without even thinking of the quality of the product. Also, when something is presented as free, people do not even think of the possibility that the company is trying to tie you in to buy more of their products. Don't get me wrong, when I am in the heat of the moment, I would do anything for a free shirt, or free product in general. I know exactly the motives of a company when I see something is free, or on sale, and yet, I still contribute to that particular business. I don't know why but it has to be an individual's largest weakness, and companies around the world are continuing to capitalize on this very notion.