Ken Zeran

To have your contact information falsely represented the way it was in this story can go down as a "worst-case" scenario. From reading the story, it seemed Ken was a little too relaxed about the whole situation. To retaliate in any way would probably be the last thing I would do. To have your information misrepresented like that is an immediate lawsuit, and to bring it to court right away. His first response was to call AOL, and have them remove the advertisement. I would not even bother with that step. I would go to a lawyer, plead my case, and sue them for as much as possible. The longer you wait, the more likely for yourself to retaliate which means the less credibility you have.